by Mark

Have you heard about display re-targeter cookie bombers misleading your last-click attribution? Cookie bombing is a tactic used to get bigger budgets

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by Mark

So, you are interested in learning how digital marketing channels such as Display and YouTube contributed to a conversion (or

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by Mark

Lately there is a lot of talk about how “last-click is dead” and people are discussing other models, like first-click

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by Mark

Although it has been noted many times that “last-click attribution is dead”, most marketers still use last-click attribution, often simply

Posted in Attribution in Online Advertising, Attribution Model, Attribution Modeling, Conversion Rate Optimization, Last Click Attribution, Marketing Attribution Tagged with: , , , , , ,

by Mark

The last-click attribution model gives 100 percent of the credit for the sale to the last channel a customer clicked

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by Mark

Does attribution end with one click? The consumer pathway and journey to a conversion is long and incredibly difficult to

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by Mark

Looking at  the blogs, articles, and conferences, attribution is a hot topic for today’s marketers. A quick search for the

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by Mark

Are you using many channels to drive sales, but do you allow one channel to claim all credit to the

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